{"product_id":"on-gold-standard-100-whey-protein-powder-10lb","title":"ON Gold Standard 100% Whey Protein Powder – 10LB (4.54kg) + Free Pre-workout + Creatine","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFuel your training, recovery, and muscle-building goals with the ultimate value size of the world's most trusted whey protein, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOptimum Nutrition Gold Standard 100% Whey Protein 10LB\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Designed for athletes, bodybuilders, and fitness enthusiasts, this premium protein formula delivers high-quality whey protein to support muscle growth, repair, and daily protein needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach serving provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e24g of high-quality protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, primarily from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewhey protein isolate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping support muscle recovery and lean muscle development after intense training. With its smooth texture, excellent mixability, and great taste, Gold Standard Whey has become the go-to protein choice for millions of active people worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10LB tub provides approximately 146 servings\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making it the perfect choice for serious gym-goers and anyone looking for a long-lasting, cost-effective protein supply.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e24g of premium whey protein per serving\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports muscle growth and post-workout recovery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade with whey protein isolate as the primary protein source\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains naturally occurring BCAAs to support muscle repair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow in fat and sugar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFast-digesting protein for efficient absorption\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMixes easily with water, milk, or smoothies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApproximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e146 servings per 10LB tub\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for athletes, bodybuilders, and active lifestyles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003ePremium Protein Blend\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOptimum Nutrition Gold Standard 100% Whey combines three premium whey protein sources:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWhey Protein Isolate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – A highly refined protein source that provides a high percentage of pure protein and excellent amino acid profile.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers essential amino acids to support muscle recovery and performance.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrolysed Whey Protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Pre-broken-down whey peptides designed for fast digestion and absorption.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery scoop provides a complete amino acid profile, including naturally occurring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBCAAs (Branched-Chain Amino Acids)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to support muscle recovery and performance.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGold Standard 100% Whey 10LB is perfect for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBodybuilders and strength athletes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRegular gym-goers wanting maximum value\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAthletes focused on recovery and performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone needing a convenient high-quality protein source\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIndividuals following a high-protein nutrition plan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1 scoop (approximately 31g)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e180–240mL of cold water or milk\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Consume after workouts, between meals, or anytime you need additional protein throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose Optimum Nutrition Gold Standard Whey?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor over 30 years, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOptimum Nutrition Gold Standard Whey\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e has been one of the most trusted names in sports nutrition. Known for its premium quality, consistent results, and great taste, it remains a favourite protein powder among beginners and professional athletes worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether your goal is building lean muscle, improving recovery, or maintaining your daily protein intake, Gold Standard Whey provides the nutrition you need to support your fitness journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Buy Optimum Nutrition Gold Standard Whey from FitVibes Nutrition?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFitVibes Nutrition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we supply only genuine, premium-quality supplements from trusted brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen you shop with us, you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e100% authentic Optimum Nutrition products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCompetitive pricing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFast shipping across New Zealand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSecure online shopping experience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFriendly customer support from a trusted NZ supplement retailer\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSupport your goals, recover faster, and stay consistent with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOptimum Nutrition Gold Standard 100% Whey Protein 10LB, available now at FitVibes Nutrition.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Double Rich Chocolate \/ Watermelon \/ Musashi 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